Service · 2–4 weeks, fixed
Proof of Concept
Prove the risky part is real, with something you can put in front of real people.
01 · The problem
What this actually solves
The most expensive way to learn an idea doesn't work is to build the whole thing first. Founders burn a seed round proving what a two-to-four-week spike would have answered, or never test the one assumption the entire business rests on until launch day, when it's far too late to be cheap.
02 · The approach
How it works
We name the single assumption that, if it's wrong, kills the idea (technical, market, or both) and build the smallest real thing that tests it. I run product and design; my trusted engineering network writes the code. You get something functional in front of real users in weeks, not a slide deck about what might work.
Then you get a straight call: go (here's what the MVP looks like), pivot (here's the adjacent thing worth building), or stop (here's why, and what it just saved you). I'll defend whichever one the evidence points to, even when it's the one nobody wanted to hear.
03 · Questions
What founders ask
- What if the proof says the idea won't work?
- Then you just saved an MVP budget. A meaningful share of proofs end in 'don't build this as-is', and that finding, in two to four weeks for a fraction of a full build, is the best-value outcome in early product. You leave knowing what to build instead.